![]() ![]() Asset Parsimony: This category encourages you to look at the reduction or minimization of assets used up in making the product or providing the service. The aim is to pursue cost reductions in manufacturing as well as minimize expenses in R&D, services, sales and advertising. ![]() This type of strategy aims to produce the goods or services more cheaply than the competitor.Ĭost Leaders will aim to rationalize their manufacturing facilities. Cost Leadership: Contemplating if you can produce more cheaply than the competition. Focus: Exploring the idea of developing a Niche strategy – to concentrate on a specific type of customer, product or geographic location. Marketing: Looking at your ability to offer a good package with service, product reliability, convenient location, etc. Why should people buy your product over those of your competitor? Differentiation: Looking at your ability to create a product that is uniquely attractive. ![]() P.3 The Categories There are five strategic categories in the process of definition of marketing strategy. The Strategic Marketing Plan Audit has 1 available editions to buy. The Strategic Marketing Plan Audit by Michael Baker starting at $212.86. Baker, Michael The Strategic Marketing Plan Audit 2008. Here is a Definition of Marketing strategy Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. › Baker Michael The Strategic Marketing Plan Audit 2008 Pdf ▀ ▀ ▀
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